Lake Michigan Shore Association - Lake Michigan Shore Association | LMSA

OUR MISSION

The Lake Michigan Shore Association is a vitally important organization that is dedicated to monitoring issues that could adversely impact our area. Our mission is to protect our beautiful Southwest Michigan shore for future generations, and we are dedicated to preserving the quality and character of this magnificent area. We also advocate and encourage actions that enhance the quality of life and the environment along the lakeshore with the help of our members, partners, and sponsors.

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Membership

Membership support is essential to continue our work. Anyone residing in the area shown in yellow below is eligible to join. It is bounded by Lake Michigan on the west, the “Wash Out” at 128th Ave on the north, then east to Interstate I-196 then south to Exit 30, then further south following Blue Star Highway [A2] to 111th Ave (the southern boundary), and then west on 111th Ave, to Lake Michigan.

The Association meets annually each summer. Guest speakers on current topics are invited and members are encouraged to attend. There are several social events held throughout the year as well.
We would love to have you join us!
LMSA Board of Directors

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WORKING FOR OUR MEMBERS

.The Board of Directors is either currently working on, or over the past few years has been working on, the following issues that affect our area. We are grateful for the support of our members.

Ganges Township study and development of a Short-Term Rental Ordinance.
The Allegan County Road Commission study of potential alternative plans which address the vulnerability of Lakeshore Drive north of 126th in Saugatuck Township.
Allegan County’s study to provide full ADA compliant ramp access to the beach at West Side Park.
Ganges Township’s improvements to Pier Cove Beach Park plus the expansion to the north by acquiring additional lake frontage
The completion of the West Side Park Tree Replacement Project that was generously funded by 24 LMSA members and other residents.
Lakeshore Drive safety and signage.

We also seek to promote goodwill and harmonious living for residents and visitors to our community. We believe that by providing information, there will be an increased awareness and greater respect for the quality of life that we have all come to cherish. To that end, we offer several important papers that we hope you find helpful. Click on the corresponding image to download.

mONITORING WATER LEVELS

We are always monitoring lake levels to make sure our shores are protected.
If you'd like more information about current and forecasted lake levels, click HERE.
The site is updated weekly.

keeping you informed

The Board of Directors works hard all year to protect all aspects of our West Michigan area. Check out the latest annual newsletter outlining current issues and their status, like the Lakeshore Drive Managed Retreat Project, update on Sundown Park upgrades, Wide Side Park ramp access to the beach, and Lake Michigan water levels. Please feel comfortable supporting our advertisers. We do!

READ OUR NEWSLETTER

Calendar of events

LMSA aNNUAL mEETING

Glenn Community Center | July 25, 2026 @9:00 AM

Agenda to be announced - stay tuned!
The 2025 annual meeting on July 26th featured Brad Lubbers, District 3 Allegan County Commissioner, as our guest speaker to address the Lakeshore Drive Managed Retreat Project.
We always seek interesting and relevant speakers - experts on the Great Lakes, officials from local government, leaders of organizations that impact our community

We look forward to seeing you! You can read more detail on our BLOG